A high quality, all-body, smartphone-based, PACS-compatible ultrasound probe for $2,ooo. This particular tech development may soon appear in the dictionary under disruptive technology. No doubt the established US imaging companies will find this technology unsettling. It appears to represent a game-changing, practice-changing breakthrough for almost every specialty. Editorial comment: For breast surgeons in particular this may be the advance that puts breast ultrasound in the hands of every breast surgeon, as it should be. The accompanying video is worth the 3-minute playing time.